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FOR IMMEDIATE RELEASE
Contact:
Keith Sorrell
Huber Engineered Materials
(678) 247-2730
keith.sorrell@huber.com
Printer-Friendly
NEW ‘PRODUCT FINDER’ WEBSITE LAUNCHED BY HUBER ENGINEERED MATERIALS
ATLANTA, GA., January 7, 2005 — Huber Engineered Materials (HEM), part of J.M. Huber Corporation, announced the launch of its new Web domain, http://www.hubermaterials.com/, which will feature a robust product identification tool. The new site will be operational on January 17, 2005.
The new product finder will catalog and sort thousands of grades of Huber specialty ingredients and offer site visitors four different methods to streamline the search. Products can be sorted by product chemistry, product brand name, use/application and market.
HEM markets precisely engineered, particle modified silica/silicate, kaolin clay, calcium carbonate, alumina trihydrate, barium sulfate and magnesium hydrate including many food and USP-grades.
Based on the grade, these specialty inorganic powders are the foundation to many common everyday items from pharmaceutical tablets to ink jet paper, vitamin supplements to paints/coatings. The diverse applications in which these ingredients can be used, combined with the sheer quantity of offerings that HEM manufactures, are what drove the site’s new direction.
“Our objective is to continually increase customer self-service features of our most immediate communication tool,” said Tim J. Butler, senior manager, marketing communications for HEM. “If the utility of a Web site is customer focused, we can expect longer site visits, increased traffic and encourage prospects to engage in the sales process.”
Other site additions include new artwork, navigation, sample request forms and links to its latest acquisition, CP Kelco (http://www.cpkelco.com/) as well as parent J.M. Huber Corporation (http://www.huber.com/).
Controlled Function Technology® is a registered trademark of J.M. Huber Corporation for chemical product modification
About Huber Engineered Materials
Huber Engineered Materials develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications. Its inorganic expertise has resulted in advancing the art in specialty silica and silicates, alumina trihydrate, magnesium hydroxide, barium sulfate and natural calcium carbonate.
Headquartered in Atlanta, Huber Engineered Materials has offices in 15 countries. For more information, see www.hubermaterials.com.
About J.M. Huber Corporation
J.M. Huber Corporation, headquartered in Edison, NJ, is a diversified, multinational supplier of engineered materials, natural resources and technology-based services to customers spanning many industries from paper and energy to plastics and construction. With announced sales exceeding $2-billion, J.M. Huber Corporation is one of the largest family-owned companies in the United States. The company offers total solutions in inorganic chemistry, 3-D seismic exploration, engineered wood composites and other specialties. For more information, see www.huber.com.
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