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Huber Renames Business Unit Fire Retardant Additives To Reflect Strengthened Product Portfolio

ATLANTA, GA, May 10, 2011 – Huber Engineered Materials (HEM) is renaming its Alumina Trihydrate (ATH) business unit Fire Retardant Additives.  The new name more accurately reflects the vast array of non-halogen fire retardant and smoke suppressant technologies, brands and products now offered for a variety of end-use applications.

“While ATH remains a key focus of our strategy, we have an even more robust portfolio of other fire retardant offerings that demonstrates our commitment to the industry and our customers,” says Jerry Bertram, Vice President and General Manager of HEM’s Industrial Minerals business, “so we updated the name to capture the essence of the business and where it’s going for future growth.”

In 2010, HEM made a key acquisition and initiated a tolling agreement to bolster its fire retardant additive business.  Huber continues to offer its customers a broad line of natural and precipitated magnesium hydroxide (MDH) grades.
“With the recent acquisition of the Kemgard® flame retardant and smoke suppressant business from Sherwin-Williams and our agreement with Almatis to sell and market their specialty hydrates, the timing was right to create a name that encompasses the stronger brand and product line-up,” adds Bertram.

HEM, a division of the J.M. Huber Corporation, has been a trusted supplier of fire retardant additives for over 30 years.  HEM’s Fire Retardant Additives business unit produces value-added ATH, MDH and molybdate-based products and provides technical expertise for a variety of customer uses, including carpet backing, fiber reinforced plastics, pultrusion, roofing, silicone rubber, thermoset composites and wire and cable.



About Huber Engineered Materials
Huber Engineered Materials develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications. Its inorganic expertise has resulted in advancing the art in specialty silica and silicates, alumina trihydrate, magnesium hydroxide, barium sulfate and natural calcium carbonate.

Headquartered in Atlanta, Huber Engineered Materials has offices in 15 countries. For more information, see www.hubermaterials.com.

About J.M. Huber Corporation
J.M. Huber Corporation, headquartered in Edison, NJ, is a diversified, multinational supplier of engineered materials, natural resources and technology-based services to customers spanning many industries from paper and energy to plastics and construction. With announced sales of about $2 billion, J.M. Huber Corporation is one of the largest family-owned companies in the United States. The company offers total solutions in inorganic chemistry, engineered wood composites and other specialties. For more information, see www.huber.com.


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